The Fashion Professorship at ArtEZ was launched in 2002 as the first professorship in the Netherlands to conduct research and develop theory in the field of fashion. At that point in time, fashion hardly had any international research tradition in academia. To investigate pressing issues in the field of (Dutch) fashion, Professor José Teunissen (2002-2016) initiated several large-scale interdisciplinary research projects.
In January 2017 Daniëlle Bruggeman was appointed as Professor of Fashion at ArtEZ to further develop fashion research and theory in the Netherlands. In 2018, Daniëlle Bruggeman gave her inaugural lecture and presented the accompanying publication Dissolving the Ego of Fashion: Engaging with Human Matters. This publication presents the vision and research themes of the Fashion Professorship.
Equitability – Committed to creating more agency and equitability for all living beings.
New Ecologies of Matter – Committed to practicing more care for living (things that) matter.
Critical Fashion Approach – Developing affirmative theories, critical strategies and embodied practices, contributing to a critical fashion discourse.
Living Community – Facilitating interdisciplinary communities of international researchers and practitioners.
Solidary Systems – Redefining value systems to activate post-anthropocentric ethical attitudes for more empathy, solidarity and wellbeing.
A Critical Fashion Approach
Starting from a critique on the untenable systems at the center of our contemporary neo-liberal, market-driven society and consumer culture, the Fashion Professorship focuses on reflecting on the contemporary fashion industry as the prime example of the socio-cultural, economic and political power structures underlying anthropocentric and capitalist systems.
The Fashion Professorship aims to activate and contribute to (1) practicing alternative and solidary systems; (2) creating more agency and equitability through an embodied approach, moving beyond systemic de-humanization; and (3) developing a post-anthropocentric and new materialist approach by re-engaging with all living beings and living (things that) matter.
Through art and design-driven research and critical theory, the Professorships focuses on developing alternative approaches, systems, practices, vocabularies and strategies. In doing so, the Professorship aim to contribute to a critical fashion discourse.